I’m Louise. Originally Danish. Arctic nature and lifestyle has attracted me ever since I first set foot on Greenland in 2013. Since relocating to Northern Norway in 2014, I’ve spent more time in nature than in urban settings. Nature has been my greatest teacher of embodied cognition, and the art of sensory connectedness.

For my master’s degree in Tourism Management, I therefore dedicated my thesis to the exploratory research of «senscaping«, the multisensory dimension of hospitality and experience design in the experience economy of tourism.

My background

Ever since my early worklife as an occupational therapist in the health economy,I’ve had a fascination with sensory aspects of human activity, particularly the aspect concerning «sensory overload». I delved into a crossdisciplinary field, when transitioning into the all-encompassing «Experience Economy». I am passionately engaged in the vision of introducing the «Art of Senscaping«. I recognize a need in society, to move beyond the rigid, conventional five-sensory perspective on human activity. Into the truly multisensory-informed aeon.

I therefore dedicate much of my ressources to the development and operationalisation of useful, applicable business management instruments for analysis and profiling. By profiling core sensory signatures in ourselves, activities we engage in, and space that surrounds us, our environments and experience products can be customized much better to what we all are; consumers.

For a more formal overview of my qualifications, kindly scroll to bottom of the page. I would rather introduce my scientific and non-scientific points of navigation, the conceptual phramework behind my ending up here.

My marketing perpective

The conventional theoretical phramework of sensory marketing basically still roots in marketing and management theory. Neuroscience is the added component which gives sensory marketing its biophysiological and behavioral-psychological dimensions. But conventionally, sensory marketing have had a focus on the power of «persuasion through perception». Rekognizing the ethical aspect of sensory marketing makes it important for me to add a therapeutic dimension to this field of research. Without the humanistic-altruistic dimension of therapy, sensory marketing lingers in a shady area of legitimacy by monetization, and thus manipulation and exploitation. That’s a whole different customer-perspective which, admittedly, unfortunately still dominates conventional parts of the marketing profession: How to stimulate sale, for the sake of sale. I want to challenge this perspective and support the customer and society-oriented movements claiming business should do good in the world, not just for investor stakeholders. There are many ways to go about that… some transition green with a specific focus on climate action. Some keep scores on gender equality. I focus on the healing and health proomoting mindset from a sensory perspective. Helping consumers feel healthier and happier can have major impact. On their lives. Thus on your business.

Human cairns of inspiration and support

People applying neuroscience for the good of humanity and societal impact, are ultimately what made me enter this multisensory universe to begin with… For their perpetual inspiration, I draw on contemporary wizzards such as

Bessel

A genuine lighttower in the roam of embodied cognition, who to this day continues to inspire, is Bessel van der Kolk.

Gabor

An early pioneer in the roam of trauma healing, who perpetually insists that everything is connected, and thus is worthy of a healing mindset, is Gabor Maté. Gabor is the reason why I think we need to expand the healing mindset from institutionalized health profession settings and apply it to all that we engage in.

Peter

An early pioneer in the roam of somatic experiencing is Peter A. Levine. His early book, Waking the Tiger, sparked a worldwide revolution in connecting body and mind.

Obviously, without the responsiveness, faith and support of people in the landscape of Experience Economy and marketing, I would not even be working in this domain.

For their genuine insisting on always treating me as their peer i an unfamiliar research field, and for never attempting intentionally to become my mentors, that is exactly what they have become. And so I feel the need to be explisit about my appreciation towards some important profiles within the theoretical phramework of business management , who have inspired me and continue to do so.

Joe

The most impactful person, validating and challenging my thought processes on the subject of experience economy and progression of economic value creation, is beyond a doubt the applied math wizz, Joe Pine. Joe co-authored «The Experience Economy» with Jim Gilmore. The internationally acclaimed business advisors came first, coining the groundbreaking economical paradigm shift moving us beyond the service economy back in 1998, and are now pioneering the whole new «transformation» perspective on economic value creation. Joe is also a renowned US Fortune 500 advisor and co-founder of Strategic Horizons.

In 2022, Joe kindly allowed me to join him for a two day exclusive walk&talk marathon through the streets of Stockholm. Joe continues to inspire and challenge me, through confidential conversation as well as through his and Jim Gilmore’s perpetually developing conceptual ideas on economic value creation. Most importantly, he also keeps encouraging me to bang relentlessly on that seriously hardcore glass ceiling. Cigarillo-smoking or not…

Kristen Albert

In a regional arena, I have found immense inspiration and personal support in my back-then student counsellor and later collegue, Kristen Albert Ellingsen (KA). KA found a gentle and patient, yet challenging and progressive pathway to introduce me to a wholesome, sustainable understanding of the commercial roam of service and experience co-creation and marketing. He was the one introducing me to the Nordic School of Marketing and to the emergence of the Service Dominant Logic.

Trond

Next to KA stands the external censor of my master’s thesis, Norway’s «Brand Yoda», Trond Blindheim. Trond welcomed the essential message in my thesis beyond my wildest hopes and expectations, and wholeheartedly embraced my ideas with his ahead-of-time openness, while confidently supporting me in continuing this journey towards promoting sensory awareness in all value creation

Deep underneath, the underlying foundation of my approach to work and life, are some very existential ideas for me to flag. These are conveyed, sometimes through theory and casestudies, other times through philosophy, fiction, poetry, music and visual art.

Viktor E. Frankl, for his ability to portray human’s search (and need) for meaning and our innate, creative life force.

Paulo Cuelho, for portraying life’s big existential challenge and infinite potential, in the shape of a little boy on a grand journey.

Richard Bach, for conveying the human potential and cynicism, throug the eyes of an extraordinary seagull, excluded from a community.

Pema Chodron, for daring to delve into the darkness of fear and destruction, in order to give nutrition to courage, forgiveness and development.

Arne Næss, for allways insisting on understanding this world and humankind through a biocentric telescope, rather than choosing a blurred antropocentric, etnocentric or egocentric caleidoscope.

Mihalyi Cshiksentmihalyi, for his ignition of a whole movement of positive psychology with theories on the peak experience, and for his coining of the concept FLOW.

My skills

Over the years, I’ve executed workshops within the health sector in Mexico, Denmark, Greenland and Norway, on neurophysiological, psychological and behavioral dimensions of sensory processing. I have a health professional background and hold a bachelor’s degree in occupational therapy since 2008, which has provided me with extensive knowledge from years of therapeutic people work and the leadership role in the public health arena. While practicing occupational therapy, I’ve spent decades building professional capacity on how embodiment of sensory stimuli affects the experiences, reactions, behaviour, social skills and life satisfaction of people, under different life circumstances. Today, I decline therapeutic assignments, though still collaborating with stakeholders on the salutogenic dimension of value creation. My main focus today is: experience & event design, customer and patient journey assessments, digital UX:design, sensory marketing, sensory informed environments, rehabilitation and habilitation processes and longterm public health promotion strategies such as public space nudging and adaptations, city planning and architecture.

Collaborative, processual approach

I’m skilled in insight-oriented process facilitation, since 2008 and can draw on elements from «reflecting team«, a form of narrative, peer-initiated supervision. Since 2012 I’ve integrated elements from “forum-theatre”, a more dramaturgic process management tool, which uses roleplay and interactive audience in changemaking as value creation. This method remains highly efficient for guiding teams into gentle, dynamic transformation through immersive experience.

I’m certified MediYoga®-instructor (since 2016), having also health professional competence on contemplative practices, and how these potentially contribute to enhancing reflective, creative, and health promoting processes in individuals and teams.

My CV

Recent projects encompass temporary teaching positions as assistant professor at the Arctic University of Norway. Subjects I guided my students through?

innovation, experience production and naturebased tourism.

In 2022 I assisted the destination company Visit Lyngenfjord with the finalization of a three year long, comprehensive sustainability project (assessment of execution and final report). Check out my CV from 2021 (it’s in Norwegian, though…)